Max Factor Co.

Organization

Dates

Existence: 1909-

Biography

According to maxfactor.com, the company was established by "Max Factor, a visionary makeup-up artist, wig maker and inventor, known for creating the signature looks of the era's most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he beleived that glamour should be within reach ofall women." Factor launched a full range of cosmetics for the movie industry and Hollywood clients. "From mascara to foundation, eye shadow to lip gloss - Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day."

Found in 2 Collections and/or Records:

Cosmetics & Toiletries - Max Factor, 1972-1983, 1972-1983

folder

Identifier: SC.FITA.3.20.7.1.67

Scope and Contents

Eight photocopied, pasted and laminated articles and reports concerning Max Factor, including articles from Madison Avenue and Product Marketing and two FDC Reports.

Dates: 1972-1983

Found in: Special Collections and FIT Archive / Academic Affairs records / Gladys Marcus Library records / Reference and Instructional Services / FIT Library Marketing Files, 1949-1995

Max Factor

folder

Identifier: SC.214.7.22

Scope and Contents

This folder contains black and white photographs and negatives of make-up looks.

Dates: 1933-2003

Found in: Special Collections and FIT Archive / Eleanor Lambert collection, 1942-2003 / Photographs and documents, 1993-1998