Packaging and Advertising Design Department
Organization
Biography
According to FIT's website, "The Packaging and Advertising Design department at FIT masters the link between marketing strategy and design. Packaging design makes brands tangible to consumers through color, form, graphics, and typography."
Found in 1 Collection or Record:
George Wybenga interview, 1995 March 28, 1995 March 28
Item
Identifier: SC.FITA.3.20.4.9.4.30
Scope and Contents
Associate Professor of Fashion Packaging and Advertising Design George Wybenga started at FIT in 1979. Each year the department accepts 25 students and Wybenga says they have a placement rate of 100%. He discusses the department’s coursework, including bridge courses, and details different types of packaging design. He talks about how the German green laws inspired FIT to focus on environmentally-minded design; each year the New York Department of Sanitation puts on a competition and FIT...
Dates:
1995 March 28