Guess (Firm)

Organization

Dates

Existence: 1981-

Biography

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models.

Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 100 countries around the world.

Found in 2 Collections and/or Records:

Apparel Industry - Guess?, 1984-1990, 1984-1990

folder

Identifier: SC.FITA.3.20.7.1.31

Scope and Contents

Six photocopied, pasted, and laminated articles concerning the apparel firm Guess, Inc., including two articles from Forbes.

Dates: 1984-1990

Found in: Special Collections and FIT Archive / Academic Affairs records / Gladys Marcus Library records / Reference and Instructional Services / FIT Library Marketing Files, 1949-1995

Fashion brand publicity materials

Collection

Identifier: SC.487

Scope and Contents

This collection holds publicity materials of brands such as Chanel, Matsuda, Gil Aimbez, Chado Ralph Rucci, Max Mara, Ralph Lauren, Bill Bass, Hugo Boss, Mary McFadden, Jill Sanders, and George Marciano/Guess?

Dates: 1978-2007

Found in: Special Collections and FIT Archive