L'Oréal (Firm)
Dates
- Existence: 1909-
Biography
L’Oreal began in 1909 as the project of a young chemist, Eugene Schueller. After discovering a formula for hair dye he began manufacturing his own products and selling them on to Parisian salons. His work evolved into the founding of an organisation, Societe Francaise de Teintures Inoffensives pour Cheveux (The French Society for safe hair dyes). The societe was based upon the principles of continuing research and innovation in the field of beauty, principles that are instantly recognisable in its direct descendent L’Oreal.
By the end of 2012, the company employed over 72,000 people, including around 2,000 chemists and researchers. All are striving to provide the latest innovations in beauty and hair care. Over the past century the company has developed beyond dyes to producing women’s cosmetics, skincare and body care. It has an advanced range of men’s shaving, bathing and grooming and has led the way in the innovation in male specific skincare and anti-ageing.
Found in 2 Collections and/or Records:
Cosmetics & Toiletries - Cosmair, 1979-1983, 1979-1983
Three photocopied, pasted, and laminated articles concerning Cosmair, Inc. (renamed L'Oreal USA in 2000). Folder also includes promotional material, "The Cosmair Story."
Cosmetics & Toiletries - L'Oréal, 1977-1994, 1977-1994
Eight photocopied, pasted, and laminated articles concerning L'Oréal, including articles from Cosmetic World News, and one press kit. Folder also contains two copies of a PETA flyer about animal cruelty in L'Oréal's product testing.