Winters, Arthur A. (1925 April 27 - 2024 February 6)

Dates

• Existence: 1925 April 27 - 2024 February 6

Biography

Arthur Winters was a former professor at the Fashion Institute of Technology and founder of the Advertising and Marketing Communications Department. He is an educator and author, specializing in strategic brand management, planning, and creative execution.

"Arthur was born on the Lower East Side of Manhattan and grew up in The Bronx and New Rochelle. He volunteered for military service at the age of 17 and served as a US Navy fighter pilot in WWII, flying the Hellcat on carriers in the Pacific. After New Rochelle HS, he was sent for Navy training to Williams College (class of 1946) graduating with a BA in economics after the war in 1948. He continued his education at Pace University (MBA) and Temple University (EdD).

"Pursuing his career in advertising, he started his own agency in the Empire State Building, with many fashion accounts. From there he was asked to teach at The Fashion Institute of Technology, State University of NY. He became the founding chairman of the department of Advertising and Marketing Communications. He was a beloved leader and supporter of his faculty and students. He wrote many text and industry books and videos, named and launched many brands like Isotoner Gloves; was an early creator of the brand-marketing concept. He and his wife, Prof. Peggy Winters, were partners in their TFI Geomarketing consulting firm. They co-wrote Blogs and many books, conducted international seminars and consulted in integrated and experiential marketing communications. They met at FIT and completed their career team-teaching in the International Affairs and Professional Studies Programs at FIT. They taught/worked in over a dozen countries."

Winters passed away on February 6, 2024 at the age of 98.

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