Stravitz, Russell
Person
Biography
Russell Stravitz joined Bloomingdale's in 1969 and had been working on and off at the company for 18 years as of 1986. For the previous 5 years, Stravitz had been reporting directly to Bloomingdale's CEO, Marvin S. Traub as the Executive VP of Bloomingdale's stores and the General Merchandising Manager of Ready-to-Wear and Fashion Accessories. Stravitz continued working at Bloomingdale's until 1980, before leaving to become the President of Rich's/ Goldsmith's Department Store.
Found in 1 Collection or Record:
Russell Stravitz interview, 1987 January 16, 1987 January 16
Item
Identifier: SC.FITA.3.20.4.9.3.14
Scope and Contents
In this interview, Stravitz focuses mostly on the challenges and successes he has faced in trying to expand the Bloomingdale's model into other markets. In doing this, he covers the importance of paying attention to each market's regional needs as well as ways in which marketing can be tailored to suit a particular market, culturally. At the same time, Stravitz explores what the New York store represents and how that can be carried through in other markets. A larger discussion of the...
Dates:
1987 January 16