Toytown Village and Carnival cut-out project for Shredded Wheat cereal, circa 1940-1949
Scope and Contents
This folder holds items relating to two projects, Toytown Village and Toytown Carnival, that Harriet Meserole designed for the advertising and marketing company, McCann-Erickson. Both projects involved cut-out shapes that could be collected from boxes of Shredded Wheat cereal. Children could color in, cut out, and assemble the collected cards to create "...a whole village in miniature, 36 models in all." Examples of the models that could be collected include different house designs, a cottage, school, a variety of barns, vehicles, shops, trees, and more for the village, while the circus offered performers, animals, various circus structures, rides, games, and stands.
Included are mimeographed copies of some of Harriet's artwork, full sets of the published cards in English for both the village and carnival, plus 5 of the village cards in French, and Harriet's original rough sketches for Toytown Carnival.
Dates
- Creation: circa 1940-1949
Creator
- Nabisco, Inc.. National Biscuit Company. NBC (Organization)
Conditions Governing Access
Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you wish to schedule an appointment to view this material or have any questions, visit our website.
Partial Extent
2 Sheets : color copies of the original folio
Partial Extent
36 items : mimeographs
Partial Extent
1 items : printed artwork on board
Partial Extent
118 items : cards (in three sets)
Partial Extent
13 items : original rough color pencil sketches on paper with notes
Partial Extent
1 Sheets : note
Language of Materials
English
French
Date source
Dates derived from the Victoria and Albert's Robert Freidus Paper Model Collection catalog record for a similar item: Nabisco Toytown Carnival No. 36.
Repository Details
Part of the Special Collections and FIT Archive Repository