Peggy and Arthur Winters interview, 2019 June 25, 2019 June 25
Scope and Contents
On June 25th, 2019, Dr. Arthur Allen Winters and Prof. Peggy Winters are interviewed by Karen Trivette, where they discuss and recall their childhoods, greatest influences, and how they arrived into their current careers. Arthur and Peggy Winters are active in brand image research as well as content development for fashion companies worldwide.
Dates
- Creation: 2019 June 25
Creator
- Winters, Arthur A. (1925 April 27 - 2024 February 6) (Person)
- Winters, Peggy Fincher (Person)
- Trivette, Karen Jamison (Person)
Language of Materials
English Latin
Conditions Governing Access
Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you have any questions, or wish to schedule an appointment contact us at [email protected] or call (212) 217-4385.
The contents of this collection are also available to the public via our Archive on Demand repository: https://archiveondemand.fitnyc.edu/items/browse?collection=22
Biographical / Historical
Arthur Winters was a former professor at the Fashion Institute of Technology and founder of the Advertising and Marketing Communications Department. He is an educator and author, specializing in strategic brand management, planning, and creative execution.
"Arthur was born on the Lower East Side of Manhattan and grew up in The Bronx and New Rochelle. He volunteered for military service at the age of 17 and served as a US Navy fighter pilot in WWII, flying the Hellcat on carriers in the Pacific. After New Rochelle HS, he was sent for Navy training to Williams College (class of 1946) graduating with a BA in economics after the war in 1948. He continued his education at Pace University (MBA) and Temple University (EdD).
"Pursuing his career in advertising, he started his own agency in the Empire State Building, with many fashion accounts. From there he was asked to teach at The Fashion Institute of Technology, State University of NY. He became the founding chairman of the department of Advertising and Marketing Communications. He was a beloved leader and supporter of his faculty and students. He wrote many text and industry books and videos, named and launched many brands like Isotoner Gloves; was an early creator of the brand-marketing concept. He and his wife, Prof. Peggy Winters, were partners in their TFI Geomarketing consulting firm. They co-wrote Blogs and many books, conducted international seminars and consulted in integrated and experiential marketing communications. They met at FIT and completed their career team-teaching in the International Affairs and Professional Studies Programs at FIT. They taught/worked in over a dozen countries."
Winters passed away on February 6, 2024 at the age of 98.
Biographical / Historical
Karen Trivette is the Head of the Special Collections and FIT Archive at Fashion Institute of Technology.
Full Extent
From the Sub-Group: 1 placeholder
Existence and Location of Copies
https://youtu.be/z5Cjl7WO48o
General
Arthur Winters was a former professor at the Fashion Institute of Technology and founder of the Advertising and Marketing Communications Department. He is an educator and author, specializing in strategic brand management, planning, and creative execution.
"Arthur was born on the Lower East Side of Manhattan and grew up in The Bronx and New Rochelle. He volunteered for military service at the age of 17 and served as a US Navy fighter pilot in WWII, flying the Hellcat on carriers in the Pacific. After New Rochelle HS, he was sent for Navy training to Williams College (class of 1946) graduating with a BA in economics after the war in 1948. He continued his education at Pace University (MBA) and Temple University (EdD).
"Pursuing his career in advertising, he started his own agency in the Empire State Building, with many fashion accounts. From there he was asked to teach at The Fashion Institute of Technology, State University of NY. He became the founding chairman of the department of Advertising and Marketing Communications. He was a beloved leader and supporter of his faculty and students. He wrote many text and industry books and videos, named and launched many brands like Isotoner Gloves; was an early creator of the brand-marketing concept. He and his wife, Prof. Peggy Winters, were partners in their TFI Geomarketing consulting firm. They co-wrote Blogs and many books, conducted international seminars and consulted in integrated and experiential marketing communications. They met at FIT and completed their career team-teaching in the International Affairs and Professional Studies Programs at FIT. They taught/worked in over a dozen countries."
Winters passed away on February 6, 2024 at the age of 98.
General
Karen Trivette is the Head of the Special Collections and FIT Archive at Fashion Institute of Technology.
General
Published
Subject
- Winters, Arthur A. (1925 April 27 - 2024 February 6) (subject, Person)
- Winters, Peggy Fincher (subject, Person)
- Trivette, Karen Jamison (subject, Person)
- Kay Jewelers (subject, Organization)
- Playtex (subject, Organization)
- Business and Technology Department (subject, Organization)
Repository Details
Part of the Special Collections and FIT Archive Repository