Esprit catalogs and brand identity publications

Collection

Identifier: SC.475

Scope and Contents

This collection is comprised of 25 oversized paper catalogs and promotional brand identity booklets for the fashion brand Esprit / Esprit de Corp.

Dates

Creation: 1979 - 1990

Creator

Esprit (Firm) (Organization)

Conditions Governing Access

Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you wish to schedule an appointment to view this material or have any questions, visit our website.

Conditions Governing Use

The Department of Special Collections and FIT Archive does not own copyright for all material held in its physical custody. It is the researcher's obligation to abide by and satisfy copyright law (http://www.copyright.gov/title17/92chap1.html#108) when copying or using materials (including digital materials) found in or made available from the department. When possible, the department will inform a researcher about the copyright status of material, the researcher's obligations with regard to such material, and, wherever possible, the owner or owners of the copyrights. Any and all reproduction of originals is at the archivist's discretion.

Biographical / Historical

In 1968, Susie and Doug Tompkins began selling clothes out of the back of their station wagon and the Esprit brand was officially incorporated as Esprit de corp in 1971. The brand expaned to Asia the same year, whch the couple took on a business partner, Michael Yang, in Hong Kong. By 1978, the company was earning more than $100 million in sales worldwide. The company is known for their political activism which is frequently incorporated into their advertising campaigns. In the mid 1990s, the brand exapnded their product range to include eyewear, tights, socks, timepieces and bed and bath linens. Many of the store concepts were designed by Ettore Sottsass, creator of the Memphis style, which whom the company has collaborated since 1982. In 2009 and 2010, the Esprit expanded its retail reach, opening flagship retail stores in Hong Kong, New York and Frankfurt.