Butterick Publishing Company

Scope and Contents

This folder contains a scrapbook from 1935-1940 with promotional materials, business correspondence, and newspaper and magazine clippings for women's wear, men's wear, and children's wear made with Everfast Fabrics, under N. Erlanger, Blumgart & Co. (until 1936, and then as Everfast Fabrics, Inc.). There are promotions for Sunnidell prints, Butterick sewing patterns, Everfast Swedish prints, and the collection of prints designed by Elsa Schiaparelli, Jacques Heim, and Dilkusha.

Scope and Contents

This folder contains a scrapbook from 1936-1937 with fabric swatches and newspaper and magazine clippings for women's wear made with Everfast Fabrics. The ads are primarily for ready to wear and sewing patterns from various department stores.

Scope and Contents

This folder contains a scrapbook from 1939 with newspaper clippings for women's wear made with Everfast Fabrics. The ads are primarily for ready to wear and Butterick sewing patterns, with a focus on several Butterick-Everfast fashion shows, Trinka Van Dorn at Bonwit Teller, and New Amsterdam-inspired cottons designed by Gwenyth Waugh.

Scope and Contents

This folder contains a scrapbook from 1936-1937 with newspaper clippings, original illustrations, and promotional materials for a series of Butterick fashion shows featuring Everfast Fabrics. There are also photographs of women who worked with Butterick, as well as photographs of displays at participating stores, including Marshall Field, Higbee's, Woodward & Lothrop, and Levy's.

Scope and Contents

This folder cotains a scrapbook from 1946-1949 with newspaper clippings, promotional materials, and photographs for piece goods and women's wear made with Everfast Fabrics, sold at Eaton's in Canada. There are photographs of window displays and fashion shows at Eaton's, and promotional materials for sewing patterns from Butterick and Vogue.

Scope and Contents

This folder contains a scrapbook from 1937 with photographs, newspaper clippings, and business correspondence regarding the Everfast Butterick Promotion, which included cruisewear, sportswear, beachwear, streetwear, daytime and evening wear. Photographs feature window displays and fabric departments from participating stores. There are also sewing pattern envelopes paired with swatches of the suggested Everfast fabric.

Scope and Contents

This folder contains a scrapbook from 1934 with newspaper clippings for women's ready-to-wear and some children's wear made with Everfast Fabrics under N. Erlanger, Blumgart & Co. There are also fabric swatches and photographs of store displays.

Scope and Contents

This folder contains a scrapbook from 1934 with newspaper clippings for women's ready-to-wear and some children's wear made with Everfast Fabrics under N. Erlanger, Blumgart & Co. There are also fabric swatches and photographs of store displays.

Scope and Contents This folder contains a scrapbook from 1963-1964 with magazine and newspaper clippings about Everfast Fabrics, including ads for Everglaze cottons and Kodel polyester fabrics. There are designs by Ceil Chapman and Dorothy Cox and ads for sewing patterns from McCall's, Simplicity, and Butterick. There are also newspaper articles about changes to Everfast staff and about the "E" for Excellence award from the U.S. Commerce Department, which Everfast Fabrics received in 1964 for its good work...

Scope and Contents

This folder contains a scrapbook from 1937-1938 with newspaper clippings for women's wear made with Everfast Fabrics. There are ads for Swedish-inspired prints, Guatemalen-inspired prints, Bali-inspired prints by Miguel Covarrubias, and prints designed by Elsa Schiaparelli, all primarily used for spring and summer fashions. There are also articles about current trends in cotton and about Jacques Heim's trip to the U.S. to work with Everfast.