The Higbee Company

Scope and Contents

This folder contains a portfolio from 1940 with photographs, promotional materials, and business correspondence about McCall's "Aloha Hawaii" fashion show. This copy of the portfolio was made for Everfast Fabrics and includes preparation and presentation details sent to each store, statistics like attentenance and radio time devoted to the promotion, newspaper clippings, and photographs of the fashion show in progress.

Scope and Contents

This folder contains a scrapbook from 1936-1937 with newspaper clippings, original illustrations, and promotional materials for a series of Butterick fashion shows featuring Everfast Fabrics. There are also photographs of women who worked with Butterick, as well as photographs of displays at participating stores, including Marshall Field, Higbee's, Woodward & Lothrop, and Levy's.

Scope and Contents This folder contains a scrapbook from 1948-1950 with photographs, promotional materials, and magazine and newspaper clippings for drapery fabrics and women's wear made with Everfast Fabrics. There are ads for Decorator Fabrics, Poplin, Crashmere, Sandringham, Gingham, Batik Prints, and rayons. There are photographs of store displays, including Gimbel's and Hudson's, and programs for several fashion shows, including "Cotton Sets the Southern Mood" Vogue Patterns/Everfast show at Hudson's, the...