Magazine Publicity, Institutional Ads, Misc. Publicity, Newspaper Publicity, 1951-1952 - 1, 1951-1952
Scope and Contents
This folder contains a scrapbook from 1951-1952 with magazine and newspaper clippings, fabric swatches, photographs, and promotional materials for women's wear made with Everfast Fabrics. There are ads for fashions designed by Ted Shore, Mary Stevens, Claire McCardell, Jacques Heim, and Graff, as well as for sewing patterns from Vogue, Simplicity, Advance, and McCall's. There are newspaper articles about changes to Everfast staff and about current trends in cotton and fashion. The promotional materials include radio ad copy and fashion show programs, including the 1951 Maid of Cotton program with Patricia Ann Mullarkey.
Dates
- Creation: 1951-1952
Creator
- From the Collection: Everfast Fabrics, Inc. (Organization)
Language of Materials
English Latin
Conditions Governing Access
Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you have any questions, or wish to schedule an appointment contact us at [email protected] or call (212) 217-4385.
Full Extent
From the Collection: 1 placeholder : 15.54 linear feet of scrapbooks, fabric swatches and label samples in 60 boxes
General
Published
Subject
- Advance Pattern Co. (subject, Organization)
- Graff (subject, Organization)
- Heim, Jacques (subject, Person)
- Mary Stevens (subject, Organization)
- McCall Pattern Company (subject, Organization)
- McCardell, Claire, 1905-1958 (1905-1958) (subject, Person)
- Shore, Ted (subject, Person)
- Simplicity Patterns (subject, Organization)
- Stevens, Mary (subject, Person)
- Vogue Pattern Service (subject, Organization)
Repository Details
Part of the Special Collections and FIT Archive Repository