Estelle Ellis advertising papers
Scope and Contents
Promotional materials, memos, advertising campaign mock-ups, tear sheets, pamphlets, press releases created by Estelle Ellis, for House & Garden, Glamour, Evan-Picone, Vogue, Charm, Seventeen, Saks Fifth Avenue, East West Network, and Dial magazine. Also includes original art work for advertising by Cliff Hunginger and Jerry Snyder.
Dates
- Creation: 1955-1994
Creator
- Ellis, Estelle (1919-2012) (Person)
- Business Image, Inc. (Organization)
Conditions Governing Access
Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you have any questions, or wish to schedule an appointment contact us at [email protected] or call (212) 217-4385.
Conditions Governing Use
The Department of Special Collections and FIT Archive does not own copyright for all material held in its physical custody. It is the researcher's obligation to abide by and satisfy copyright law (http://www.copyright.gov/title17/92chap1.html#108) when copying or using materials (including digital materials) found in or made available from the department. When possible, the department will inform a researcher about the copyright status of material, the researcher's obligations with regard to such material, and, wherever possible, the owner or owners of the copyrights. Any and all reproduction of originals is at the archivist's discretion.
Biographical / Historical
Estelle Ellis was born on November 12, 1919 in Brooklyn, New York. After graduating from Hunter College in 1940, with a Bachelor of Arts degree in Political Science and a minor in Journalism, Ellis began a career in publishing. Ellis was crucial in the founding of Seventeen magazine in 1943, assisting Helen Valentine with design and advertising for the magazine. In 1958, Ellis founded Business Image, Incorporated, a creative marketing firm that stressed the importance of market and product positioning. Her company worked primarily with Condé Nast publications but other businesses, such as Yves Saint-Laurent Fragrances, Evan-Picone, AT&T, and Scoville, hired Business Image as well.
Beginning in the mid-1960s, Ellis began working with the Fashion Institute of Technology, creating programs and fundraising campaigns to help with financial support. During the 1990s, Ellis focused on writing, co-authoring At Home with Books: How Booklovers Live With and Care for Their Libraries (1995), At Home with Art: How Art Lovers Live With and Care for Their Treasures (1999), and The Booklover's Repair Kit: First Aid for Home Libraries (2000). Estelle Ellis passed away on July 12, 2012.
Full Extent
1 placeholder
Language of Materials
Undetermined
Immediate Source of Acquisition
Gift of Estelle Ellis.
Existence and Location of Originals
The Library of the Fashion Institute of Technology, Department of Special Collections and FIT Archive, 27th St. at 7th Ave., NY, NY , USA, 10004
General
Estelle Ellis was born on November 12, 1919 in Brooklyn, New York. After graduating from Hunter College in 1940, with a Bachelor of Arts degree in Political Science and a minor in Journalism, Ellis began a career in publishing. Ellis was crucial in the founding of Seventeen magazine in 1943, assisting Helen Valentine with design and advertising for the magazine. In 1958, Ellis founded Business Image, Incorporated, a creative marketing firm that stressed the importance of market and product positioning. Her company worked primarily with Condé Nast publications but other businesses, such as Yves Saint-Laurent Fragrances, Evan-Picone, AT&T, and Scoville, hired Business Image as well.
Beginning in the mid-1960s, Ellis began working with the Fashion Institute of Technology, creating programs and fundraising campaigns to help with financial support. During the 1990s, Ellis focused on writing, co-authoring At Home with Books: How Booklovers Live With and Care for Their Libraries (1995), At Home with Art: How Art Lovers Live With and Care for Their Treasures (1999), and The Booklover's Repair Kit: First Aid for Home Libraries (2000). Estelle Ellis passed away on July 12, 2012.
General
Published
General
Minimal
General
Shell record
- Title
- Estelle Ellis advertising papers
- Date
- 2025-06-17
- Description rules
- Dacs; Isad(g); Lo C
- Language of description
- English
- Script of description
- Code for undetermined script
- Language of description note
- English Latin
Repository Details
Part of the Special Collections and FIT Archive Repository