Advertising

Scope and Contents

Photographs taken by Bruce Davidson. Stamped on reverse of photographs as copyright 1969 Magnum Photos. Also stamped FIT Information Services, Advertising Design, and Atmosphere Campus - In and Around.

Scope and Contents

This folder contains magazine clippings of primarily paintings, fashion illustrations, and women models advertising clothes. Also, included are marker sketches of print patterns, a post card, a Merry Christmas's card, and a pamphlet related to a presentation of fabrics from Venice. This material and clippings were apparently used for research purposes on color.

Scope and Contents

This collection is comprised of three series. The first series has 217 folders containing 190 scrapbooks that document the publicity, promotions, and advertising undertaken by the textile converting firm Everfast Fabrics, Inc. from 1921-1967. The second series has two folders containing loose swatch cards from the 1930s-1959 and the third series has one folder containing label samples from the 1930s-1967, all from Everfast Fabrics, Inc.

Scope and Contents

This series has one folder containing loose pages with over 200 woven fabric labels and printed hang tags from Everfast Fabrics' collaborations with department stores and designers in the 1930s-1960s.

Scope and Contents

This series has 217 folders containing 190 scrapbooks that document the publicity, promotions, and advertising undertaken by the textile converting firm Everfast Fabrics, Inc., from 1921-1967. There are newspaper and magazine clippings, promotional materials, photographs, fabric swatches, business correspondence, and other miscellaneous paper ephemera.

Scope and Contents

This series has two folders containing an assortment of loose fabric swatch cards from about the 1930s-1959 from Everfast Fabrics. There are also some associated newspaper clippings.

Scope and Contents Associate Professor of Fashion Packaging and Advertising Design George Wybenga started at FIT in 1979. Each year the department accepts 25 students and Wybenga says they have a placement rate of 100%. He discusses the department’s coursework, including bridge courses, and details different types of packaging design. He talks about how the German green laws inspired FIT to focus on environmentally-minded design; each year the New York Department of Sanitation puts on a competition and FIT...

Scope and Contents

In this interview, FIT professor, Jeff Buchman, talks about how he came to work at FIT. He then discusses the successes students in the advertising and communications department have experienced, such as their high employability and their scholarly and extracurricular activities. He also discusses emerging technology with a focus on videography; and how it relates to advertising, marketing, and communications.

Scope and Contents

Advertisements for lingerie, corsets, and brassieres ranging in size from 26 x 31 to 28 x 53 cm. Includes advertisements from 1906 to the 1930s.

Scope and Contents This collection contains scrapbooks and company records related to the Lord and Taylor department stores, primarily focused on the original stores in New York City. The scrapbook series consists of unbound pages of newspaper and magazine clippings of Lord and Taylor stores in New York City and the greater New York Area. Company records include advertising, photographs and illustrations of Lord and Taylor buildings, company catalogs, press releases and clippings, as well as internal company...