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Marketing

 Subject
Subject Source: Unspecified ingested source

Found in 35 Collections and/or Records:

Leather I, 1953-1979, 1953-1979

 folder
Identifier: SC.FITA.3.20.7.1.89
Scope and Contents

Collected, photocopied, pasted, and laminated articles concerning the leather industry and trade, primarily from Footwear News. Folder also contains five industry booklets published by Leather Industries of America, the U.S. Department of Commerce, and the Organisation for Economic Co-operation and Development.

Dates: 1953-1979

Leather II, 1980-1991, 1980-1991

 folder
Identifier: SC.FITA.3.20.7.1.90
Scope and Contents

Photocopied, pasted, and laminated articles concerning the leather industry and trade, especially from Footwear News. Folder also contains two booklets of annual U.S. Leather Industries Statistics as well as two examples of the Leather Apparel Association's guidelines for manufacture and care.

Dates: 1980-1991

Norman Axelrod interview, 1987 January 16, 1987 January 16

 Item
Identifier: SC.FITA.3.20.4.9.3.13
Scope and Contents From the sub-sub-sub-series:

This series consists of 14 oral history interviews, which discuss the history of Bloomingdale's, President Marvin Traub, as well as the store's current status and future plans. Interviews were conducted between November, 1986 and January 1987 by Estelle Ellis.

Dates: 1987 January 16

Peggy and Arthur Winters interview, 2019 June 25, 2019 June 25

 Item
Identifier: SC.FITA.3.20.4.9.10.28
Scope and Contents

On June 25th, 2019, Dr. Arthur Allen Winters and Prof. Peggy Winters are interviewed by Karen Trivette, where they discuss and recall their childhoods, greatest influences, and how they arrived into their current careers. Arthur and Peggy Winters are active in brand image research as well as content development for fashion companies worldwide.

Dates: 2019 June 25

Russell Stravitz interview, 1987 January 16, 1987 January 16

 Item
Identifier: SC.FITA.3.20.4.9.3.14
Scope and Contents In this interview, Stravitz focuses mostly on the challenges and successes he has faced in trying to expand the Bloomingdale's model into other markets. In doing this, he covers the importance of paying attention to each market's regional needs as well as ways in which marketing can be tailored to suit a particular market, culturally. At the same time, Stravitz explores what the New York store represents and how that can be carried through in other markets. A larger discussion of the...
Dates: 1987 January 16