Vuokko Oy sales and promotional materials

Collection — Folder: 1

Identifier: SC.193

Scope and Contents

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This collection consists of 3 items, all presenting "Vuokko idea" in design, which championed simplicity in both textile patterns and clothing silhouette:

A tri-fold brochure titled "Vuokko in kaunis koti" (Anemone in a beautiful home) dated 1970 that includes black and white and color photographs of models wearing Vuokko Oy clothing; English text is by Ritva Sievanen and photography by Max Petrelius;

An undated folder brochure titled "Vuokko Show" with similar black and white photographs and text in Dutch--this as well (as the following item) was produced by Amsterdam-based company Hurlebath and Co., who seem to have been one of Vuokko's distributors in the Netherlands;

An undated folder that contains 25 loose pages which includes Vuokko's style and model guide for men's wear and women's wear (featuring line drawings of clothing pieces, style name, textile specifications and price in Finnish Marks), plus a one page price list with handwritten notes; some of the garments in the style guide are pictured in the brochure photographs.

Dates

Creation: circa 1970 - 1975

Creator

Nurmesniemi, Vuokko (1930-) (Person)
Vuokko Oy (firm) (Organization)

Conditions Governing Access

Access is open to researchers by appointment at the Fashion Institute of Technology Library, Department of Special Collections and FIT Archive. If you wish to schedule an appointment to view this material or have any questions, visit our website.

Conditions Governing Use

The Department of Special Collections and FIT Archive does not own copyright for all material held in its physical custody. It is the researcher's obligation to abide by and satisfy copyright law (http://www.copyright.gov/title17/92chap1.html#108) when copying or using materials (including digital materials) found in or made available from the department. When possible, the department will inform a researcher about the copyright status of material, the researcher's obligations with regard to such material, and, wherever possible, the owner or owners of the copyrights. Any and all reproduction of originals is at the archivist's discretion.

Biographical / Historical

Vuokko Eskolin-Nurmesniemi, born in 1930, is a Finish textile designer. Vuokko studied ceramics at the Institute of Industrial Arts (Helsinki). She worked at Marimekko Oy in the 1950s. Vuokko was responsible for "Jokapoika Shirt" pattern that defined the classic Marimekko design. Vuokko's dresses worn by Jackie Kennedy during her husband's 1960's presidential campaign, increased Marimekko's popularity in USA. In 1960, she left Marimekko to establish Vuokko Oy. After the first company closed in 1988, Vuokko Nurmesniemi Oy was established in 1990. Her store is currently located in Esplanadi in central Helsinki, where she is an active textile and ceramics artist. in 2007, a retrospective exhibit dedicated to Vuokko Nurmesniemi took place at the DESIGNMUSEUM (Helsinki). She received the Lunning Prize for design in 1964 and the Kaj Franck Design Prize in 1997.

Biographical / Historical

Vuokko Oy began operations in 1964; it folded in 1988, In 1990, V. Nurmesniemi established a second company, Vuokko Nurmesniemi Oy.

Full Extent

0.05 Linear Feet (One hardsided folder)

Full Extent

3 items

Language of Materials

Dutch; Flemish

English

Finnish

Additional Description

Immediate Source of Acquisition

These materials came along with the Marimekko collection purchased by FIT Special Collections from from Leonard Fox Ltd., in June of 2010. Since these materials are from a different creator, they were separated and designated as the Vuokko Oy collection.