Vuokko Oy sales and promotional materials, circa 1970-1975
Scope and Contents
The Vuokko collection consists of materials dated 1970 as well as undated (circa 1975). It includes Vuokko style and model guide, two (2) advertisement leaflets and a presentation folder. Both A4 leaflets present "Vuokko idea" in design - simple over complicated in both textile patterns and clothing silhouette. Both leaflets feature similar photographs of models wearing Vuokko clothing. Leaflet dated 1970 is tri-fold in English, the undated leaflet from the same campaign as the folder is in Dutch and bi-fold. The Vuokko style and model guide, is in twenty-four (24) loose sheets, underneath each garment drawing, the name of the garment, fabrics and retail price in Finnish Marks are indicated. Some of these garments are pictured in the leaflets described above.
Dates
- Creation: 1970 and circa 1975
Creator
- Nurmesniemi, Vuokko (1930-) (Person)
- Vuokko Oy (firm) (Organization)
Biographical / Historical
Vuokko Eskolin-Nurmesniemi, born in 1930, is a Finish textile designer. Vuokko studied ceramics at the Institute of Industrial Arts (Helsinki). She worked at Marimekko Oy in the 1950s. Vuokko was responsible for "Jokapoika Shirt" pattern that defined the classic Marimekko design. Vuokko's dresses worn by Jackie Kennedy during her husband's 1960's presidential campaign, increased Marimekko's popularity in USA. In 1960, she left Marimekko to establish Vuokko Oy. After the first company closed in 1988, Vuokko Nurmesniemi Oy was established in 1990. Her store is currently located in Esplanadi in central Helsinki, where she is an active textile and ceramics artist. in 2007, a retrospective exhibit dedicated to Vuokko Nurmesniemi took place at the DESIGNMUSEUM (Helsinki). She received the Lunning Prize for design in 1964 and the Kaj Franck Design Prize in 1997.
Biographical / Historical
Vuokko Oy began operations in 1964; it folded in 1988, In 1990, V. Nurmesniemi established a second company, Vuokko Nurmesniemi Oy.
Full Extent
1 placeholder : Promotional documents including a style and model guide, two advertisement leaflets and a presentation folder.
Language of Materials
Undetermined
Custodial History
These materials came along with the Marimekko collection purchased by FIT Special Collections from from Leonard Fox Ltd., in June of 2010. Since these materials are from a different creator, they were separated and designated as the Vuokko Oy collection.
General
Vuokko Eskolin-Nurmesniemi, born in 1930, is a Finish textile designer. Vuokko studied ceramics at the Institute of Industrial Arts (Helsinki). She worked at Marimekko Oy in the 1950s. Vuokko was responsible for "Jokapoika Shirt" pattern that defined the classic Marimekko design. Vuokko's dresses worn by Jackie Kennedy during her husband's 1960's presidential campaign, increased Marimekko's popularity in USA. In 1960, she left Marimekko to establish Vuokko Oy. After the first company closed in 1988, Vuokko Nurmesniemi Oy was established in 1990. Her store is currently located in Esplanadi in central Helsinki, where she is an active textile and ceramics artist. in 2007, a retrospective exhibit dedicated to Vuokko Nurmesniemi took place at the DESIGNMUSEUM (Helsinki). She received the Lunning Prize for design in 1964 and the Kaj Franck Design Prize in 1997.
General
Vuokko Oy began operations in 1964; it folded in 1988, In 1990, V. Nurmesniemi established a second company, Vuokko Nurmesniemi Oy.
General
Published
Genre / Form
Geographic
Topical
- Title
- Vuokko Oy sales and promotional materials, circa 1970-1975
- Date
- 2024-05-09
- Language of description
- English
- Script of description
- Code for undetermined script
- Language of description note
- English
Repository Details
Part of the Special Collections and FIT Archive Repository